Using Focus Groups in Research - Lia Litosseliti
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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
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Description
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
More Information
| Author | Lia Litosseliti |
|---|---|
| Publisher | Continnuum-3PL |
| Release year | 2003 |
| Cover type | Softcover |
| EAN | 9780826464729 |