Visual Identities - Jean-Marie Floch
-20% with code BOOKS
Shipping in 17-23 days
30-day return policy
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at qu ... Full description
You May Also Like
TOP
The Culture Map: Breaking Through the Invisible Boundaries of Global Business
-20% with code BOOKS
In stock
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-20% with code BOOKS
In stock
TOP
Women Who Run with the Wolves: Myths and Stories of the Wild Woman Archetype
Clarissa Pinkola Estés, Clarissa Pinkola Estes
-20% with code BOOKS
In stock at our supplier
TOP
Prisoners of Geography: Updated 10th Anniversary Edition: Ten Maps That Tell You Everything You Need To Know About Global Politics
-20% with code BOOKS
In stock at our supplier
TOP
Classic Football Shirts
Classic Football Shirts, Rory Smith
-20% with code BOOKS
In stock at our supplier
TOP
All about Love: New Visions
-20% with code BOOKS
In stock at our supplier
TOP
Sapiens: A Brief History of Humankind
-20% with code BOOKS
In stock at our supplier
TOP
How Democracies Die
Steven Levitsky, Daniel Ziblatt
-20% with code BOOKS
In stock at our supplier
TOP
The Nord Stream Conspiracy: The Inside Story of the Explosions That Shook the World
-20% with code BOOKS
Out of stock
TOP
The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child's Developing Mind
Daniel J. Siegel, Tina Payne Bryson
-20% with code BOOKS
In stock at our supplier
TOP
Everything I Know About Love: Now a Major BBC One Series
-20% with code BOOKS
In stock
TOP
Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
-20% with code BOOKS
In stock at our supplier
TOP
The Year of Magical Thinking
-20% with code BOOKS
In stock at our supplier
TOP
To Kill a Mockingbird. 60th Anniversary Edition
-20% with code BOOKS
In stock
TOP
The Testaments: The Sequel to The Handmaid's Tale
-20% with code BOOKS
In stock at our supplier
Description
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.
More Information
| Author | Jean-Marie Floch |
|---|---|
| Publisher | Continnuum-3PL |
| Release year | 2001 |
| Cover type | Hardcover |
| EAN | 9780826447388 |