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Web analytics - identifying key performance indicators - Lora Todorova

English
2026-04-22
€56.30 €70.38

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The analysis of visitor behaviour has developed rapidly in recent years. The free tool Google Analytics has made a significant contribution to this. However, before implementing such a system, every company must be clear about the objectives of its website and the metrics used to measure whether these objectives have been achieved. This study focuses on the architectural sector; the website analysed has rec ... Full description

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Description

The analysis of visitor behaviour has developed rapidly in recent years. The free tool Google Analytics has made a significant contribution to this. However, before implementing such a system, every company must be clear about the objectives of its website and the metrics used to measure whether these objectives have been achieved. This study focuses on the architectural sector; the website analysed has recently been launched, and its success has not yet been measured. In addition to a qualitative content analysis, metrics such as the number of sessions, users and average time spent on the site are measured, and an outlook on future trends is provided.

More Information

Author Lora Todorova
Publisher Our Knowledge Publishing
Release year 2026
Cover type Softcover
EAN 9786209982927
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€56.30 €70.38