Books by Electronic Commerce & Digital Markets
Advanced Applications of Network Analysis in Marketing Science
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Crowd-based Intelligence in New Product Development and Knowledge Sharing
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Customer Behavior in Online Dating
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Buyer Behavior in Customer-Driven Pricing Mechanisms
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Designing for Interaction on Mobile Devices
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Social Contagion as a Driver of Digital Product Use
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Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness
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Consumer Behavior and Behavioral Biases in the Sharing Economy
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The Behavioral Economics of Digital Customer-Firm Interactions
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Behavioral Consequences of Dynamic Pricing
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Impact of Delivery Time on Consumer Behavior in Quick Commerce
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Augmented Reality and Consumer Behavior in E-Commerce
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Decision Context in Mobile Retail Finance: Understanding High-Stakes Consumer Decision-Making
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