Books by Aaker &
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
Jennifer Aaker, Naomi Bagdonas
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Aaker on Branding: The Playbook to Building Strong Brands
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Humour, Seriously: Why Humour Is A Superpower At Work And In Life
Jennifer Aaker, Naomi Bagdonas
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Brand Equity & Advertising: Advertisings Role in Building Strong Brands
Alexander L. Biel, David A. Aaker
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From Fargo to the World of Brands: My Story So Far
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From Fargo to the World of Brands: My Story So Far
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Television Western Players of the Fifties: A Biographical Encyclopedia of All Regular Cast Members in Western Series, 1949-1959
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Brand Leadership: Building Assets in an Information Economy
Erich Joachimsthaler, David A. Aaker
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Aaker on Branding: 20 Principles That Drive Success
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Aaker on Branding: 20 Principles That Drive Success
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Television Western Players, 1960-1975: A Biographical Dictionary
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
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InterestingExperiences: Stories from the Seasons of my Life
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
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A Woman's Odyssey: Journals, 1976-1992
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Spanning Silos: The New CMO Imperative
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Brand Leadership
Erich Joachimsthaler, David A. Aaker
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Strategic Market Management: Global Perspectives
David A. Aaker, Damien Mcloughlin
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (and How Anyone Can Harness It. Even You.)
Jennifer Aaker, Naomi Bagdonas
-20% with code BOOKS
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Marketing Research
George S. Day, V. Kumar, Robert P. Leone, David A. Aaker
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Strategic Market Management
David A. Aaker, Christine Moorman
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