Books by David A. Aaker
Brand Equity & Advertising: Advertisings Role in Building Strong Brands
Alexander L. Biel, David A. Aaker
-20% with code BOOKS
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Brand Leadership: Building Assets in an Information Economy
Erich Joachimsthaler, David A. Aaker
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
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Spanning Silos: The New CMO Imperative
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Brand Leadership
Erich Joachimsthaler, David A. Aaker
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Strategic Market Management: Global Perspectives
David A. Aaker, Damien Mcloughlin
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Marketing Research
George S. Day, V. Kumar, Robert P. Leone, David A. Aaker
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Strategic Market Management
David A. Aaker, Christine Moorman
-20% with code BOOKS
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