Books by Al Ries
Positioning: The battle for your mind. How to be seen and heard in the overcrowded marketplace
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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The Research Funding Guidebook: Getting It, Managing It, and Renewing It
Al Ries, Carl G. Leukefeld, Joanne B. Ries
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The Fall of Advertising and the Rise of PR
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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The 22 Immutable Laws of Marketing: Exposed and Explained by the Worlds Two
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