Books by Anders Gustafsson
Service Innovation
Per Kristensson, Gary R. Schirr, Anders Gustafsson
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Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System
Michael D Johnson, Anders Gustafsson
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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
Michael D Johnson, Anders Gustafsson
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Service Innovation
Anders Gustafsson, Gary R Schirr, Per Kristensson
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Conjoint Measurement Methods and Applications
Anders Gustafsson, Andreas Herrmann, Frank Huber
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