Books by Arend Grünewälder
Analysis of Nokias Corporate, business, and marketing strategies
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Implementing CRM systems: Approaches and potential problems
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Corporate social responsibility: Implementation in German companies
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Employer Branding. Marketing the company as an attractive employer
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Measuring Customer Satisfaction to Identify Areas of Sales: Improvements in Saturated B-2-B Markets
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Integrating Environmental Sustainability into the Companys strategy: A study of contributing factors to overcome barriers between sustainability and shareholder demands
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Analysis of Nokia's Corporate, Business, and Marketing Strategies: Examination of Nokia's strategy execution in three steps
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