Books by Christoph Breetz
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-20%
The impact of product packaging on consumers value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
€51.80
€64.75
-20% with code BOOKS
In stock at our supplier
-20%
Product packaging as tool to demand a price premium: Does packaging enhance consumers value perception to justify a price premium
€51.80
€64.75
-20% with code BOOKS
In stock at our supplier