Books by Florian Mayer
Critically examine the factors that have contributed to nationalism and xenophobia in Germany after reunification
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The Disney theme parks: home to the mouse, hyperreality and consumerism
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Critically evaluate the view that the Internet facilitates not local cultures but cultural domination by transnational corporations
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The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
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In what sense might we be living through posthistorical times?
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In what way has the globalisation of advertising affected national and local cultures and identities?
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Effective interpersonal communications in a multi-cultural work environment
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To what extent can it be argued that cultural globalisation has led to a homogenisation of national and local cultures?
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Examination of the cultural effects of globalisation
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Origins, commodification, and significance of Berlins Love Parade
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Marketing, future scenario planning Karlsberg brewery
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A case study of EasyJet and the airline industry
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Single Channel Phase-Aware Signal Processing in Speech Communication: Theory and Practice
Pejman Mowlaee, Florian Mayer, Johannes Stahl, Josef Kulmer
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