Books by G. Michael Maddock
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-20%
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Paul B Brown, G Michael Maddock, Luisa C Uriarte
€38.66
€48.33
-20% with code BOOKS
In stock at our supplier
-20%
Flirting with the Uninterested: Innovating in a Sold, Not Bought Category
G. Michael Maddock, Maria Ferrante-Schepis
€30.70
€38.37
-20% with code BOOKS
In stock at our supplier