Books by George P. Moschis
Marketing to Older Consumers: A Handbook of Information for Strategy Development
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The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents
George P. Moschis, Anil Mathur, Euehun Lee
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Consumer Behavior over the Life Course: Research Frontiers and New Directions
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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries
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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries
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Academic Research in Business and the Social Sciences: A Guidebook for Early Career Researchers
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Academic Research in Business and the Social Sciences: A Guidebook for Early Career Researchers
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