Books by Gerald Zaltman
Consumer Behavior Research
Gerald Zaltman, Vibrant Publishers
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Zaltman Metaphor Elicitation Technique
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Zaltman Metaphor Elicitation Technique
Gerald Zaltman, Vibrant Publishers
-20% with code BOOKS
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Marketing Theory
Gerald Zaltman, Vibrant Publishers
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Marketing Management
Gerald Zaltman, Vibrant Publishers
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Planned Social Change and the Diffusion of Innovation
Gerald Zaltman, Vibrant Publishers
-20% with code BOOKS
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Consumer Behavior Research
Gerald Zaltman, Vibrant Publishers
-20% with code BOOKS
In stock at our supplier
Planned Social Change and the Diffusion of Innovation
Gerald Zaltman, Vibrant Publishers
-20% with code BOOKS
In stock at our supplier
Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
Gerald Zaltman, Lindsay H Zaltman
-20% with code BOOKS
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Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making
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How Customers Think: Essential Insights Into the Mind of the Market
-20% with code BOOKS
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