Books by Gianluigi Guido
The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
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The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
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Sustainable Luxury Brands: Evidence from Research and Implications for Managers
Gianluigi Guido, Matteo De Angelis, Michele Costabile, Cesare Amatulli
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Sustainable Luxury Brands: Evidence from Research and Implications for Managers
Gianluigi Guido, Matteo De Angelis, Michele Costabile, Cesare Amatulli
-20% with code BOOKS
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Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies
Gianluigi Guido, Alessandro M. Peluso, Andrea Sestino
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Godfather Marketing: Prophecies for the Markets of the Future
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Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Marco Pichierri, Gianluigi Guido, M. Irene Prete, Alessandro M. Peluso, Giovanni Pino
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