Books by Glen L. Urban
New Product Decisions: Information Discounting and Product Selection
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Price and Non-price Determination in the Multiproduct Firm
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Pricing Decisions
David Bruce Montgomery, Glen L. Urban
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A Quantitative Approach to new Product Decision Making
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Personal Selling Decisions
David Bruce Montgomery, Glen L. Urban
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Pricing Decisions
David Bruce Montgomery, Glen L. Urban
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An Emerging Process of Building Models for Management Decision Makers
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Sprinter: A Model for the Analysis of new Frequently Purchased Consumer Products
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Product Interdependency in new Product Decisions
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Evolutionary Modeling in the Analysis of new Products
Richard Ivan Karash, Glen L Urban
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Endogenous Modeling of Late Entry Penalties for Packaged Goods
Gurumurthy Kalyanaram, Glen L Urban
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A Model for the Management of a Family Planning System
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Using a Model as a Practical Management Tool for Family Planning Programs
Ronald W O'Connor, Glen L Urban
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SPRINTER mod I: A Basic new Product Analysis Model
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A Model for Strategic Planning of Family Planning Programs
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Personal Selling Decisions
David Bruce Montgomery, Glen L. Urban
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New Product Decisions: Information Discounting and Product Selection
-20% with code BOOKS
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A Strategic Planning Model for the Management of a Family Planning System
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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing
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Introduction to Management Science and Marketing
David Bruce Montgomery, Glen L. Urban
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Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications
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Ideas on a Decision-information System for Family Planning
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Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach
Philip L Johnson, Glen L Urban
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Market Response Models for the Analysis of new Products
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Introduction to Management Science and Marketing
David Bruce Montgomery, Glen L Urban
-20% with code BOOKS
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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing
-20% with code BOOKS
In stock at our supplier
Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications
-20% with code BOOKS
In stock at our supplier
