Books by Grant David McCracken
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
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Culture and Consumption II: Markets, Meaning, and Brand Management
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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
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Transformations: Identity Construction in Contemporary Culture
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Chief Culture Officer How to Create a Living, Breathing Corporation
Grant McCracken, Grant David McCracken
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