Books by Jean-Noel Kapferer
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Vincent Bastien, Jean-Noël Kapferer
€55.23
€69.04
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
€67.76
€84.70
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking
€70.24
€87.80
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Rumors: Uses, Interpretation and Necessity
€112.20
€140.25
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
€239.39
€299.24
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Rumors: Uses, Interpretation and Necessity
€245.49
€306.86
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