Books by John Butman
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Neil Fiske, John Butman, Michael J. Silverstein
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Hardball: Are You Playing to Play or Playing to Win?
George Stalk, Rob Lachenauer, John Butman
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Payback: Reaping the Rewards of Innovation
Harold L Sirkin, John Butman, James P Andrew
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Five Future Strategies You Need Right Now
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Breaking Out: How to Build Influence in a World of Competing Ideas
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New World, Inc.: The Making of America by Englands Merchant Adventurers
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