Books by Leigh Mcalister
A Dynamic Attribute Satiation Model of Variety Seeking Behavior
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Variety Seeking Behavior: An Interdisciplinary Review
Edgar a Pessemier, Leigh Mcalister
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A Dynamic Attribute Satiation Model of Variety Seeking Behavior
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S. Fader, Leigh Mcalister
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S. Fader, Leigh Mcalister
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A Theory of Consumer Promotions: The Model
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Leigh Mcalister, James M. Lattin
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Managing Market Share When Consumers Seek Variety
Fred M. Feinberg, Leigh Mcalister
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A Theory of Consumer Promotions: The Model
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The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability
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Managing Market Share When Consumers Seek Variety
Leigh Mcalister, Fred M Feinberg
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
James M Lattin, Leigh Mcalister
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Variety Seeking Behavior An Interdisciplinary Review
Leigh McAlister, Edgar A. Pessemier
-20% with code BOOKS
In stock at our supplier