Books by Matteo Fabbi
Feeding the Marketing Plan with Innovation and Responsability
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Managing cultural differences between UK and China: International Business Research for a company considering acquisition of a Chinese competitor
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Jack Daniels Brand Activity Analysis
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Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café: The process of developing a new brand
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Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis
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