Books by Mennen
E-Marketing: Web solutions for engineering company
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An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
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Innovation & Growth - A case study of Pfizer
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Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com
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Applied Marketing Strategy - The Rocker Hotel Sunderland
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Managing the Global Environment: Analysis of the Vietnamese Market for Clothes Manufacturer
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An Analysis of Ryanairs Corporate Strategy
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Micro and Macro Environmental Analysis of the Health Care Sector in the US and France - Potential Opportunities and Threats
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Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the US and Japan
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International Business Environment: About the merits of globalisation, the role of WTO in world trade, emerging and transition economies (China and Eastern Europe) and trade liberalisation
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Applied Research Methods for Business and Management - Job Satisfaction
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International Trade and Finance - Pharmaceutical Industry in Germany: Research and Development - Innovation and Knowledge Creation
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Can Global mentoring be applied successfully when considering the contrasting national views of mentoring?
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Mergers and Acquisitions in the Global Pharmaceutical Industry
Mennen, Mead, Zhou, Abayomi, Jian
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The Body Shop: Strategic Business Management
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Consumer Research: Literatur Review, Statement Analysis and Focus Groups
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Private label brands are a threat for high value manufacturers brands such as Charmin!: An investigation of Procter & Gambles marketing strategy focusing on pricing, under critical consideration of consumer buying behaviour and brand loyalty
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John Lewis Partnerships leadership. A case study
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Why do cross-border M&A fail so often? The role of cultural differences in the case study of the DaimlerChrysler AG: An exploration of cross-border M&A activities in the automotive industry
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Critique on statement: Customer in the disposable paper sector are still influenced by marketers: Discussion of Statement
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Power and Status in the Roman Empire, AD 193-284
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The Transforming Power of Unconditional Love
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The Transforming Power of Unconditional Love
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Purity; a Middle English Poem. Edited With Introd., Notes, and Glossary by Robert J. Menner
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