Books by Mona Carolina Frank
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Product placement of BMW: Did the product placement in the latest Mission Impossible movie increase the purchase intention of BMW branded cars?
€21.82
€27.28
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LOréal in China: How can LOréal S.A. increase its market share in the fragrances sector in China?
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€27.28
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Event Planning and Management. Oktoberfest & Bergkirchweih
€18.36
€22.95
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Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
€55.21
€69.01
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