Books by Nick Birch
The aesthetics of brand image design
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Birth of the Backyard Business: The Impact of Technology on Creative Industries
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The Impact of Digitisation on Creative and Cultural Industries
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The Impact of Creative Arts on the Brand
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Communication of norms and values in mass media: Case studies
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Effective advertising of films: Ten films and their official websites
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The iPhone and the social media campaign
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Celebrity crisis management strategies: Dealing with the spotlight when you are already in it
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The impact of censorship on creative industries
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Using humour in advertising effectively
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Advantages and disadvantages of group decision-making
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Television commercial synopsis: Campaign designed to encourage organ donation
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The use of air-brushed models in advertisements
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How brands resonate meaningfully with their target audience
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The knowledge gap theory of communication
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The Attributes of the Cultural Entrepreneur
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Surviving as a Software as a Service (SaaS) Startup
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Hamilton Island. The Innovative Cultural Enterprise
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The Economic Impact of Australian Art on Cultural Tourism
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