Books by Nirmalya Kumar
Marketing as Strategy: Understanding the Ceos Agenda for Driving Growth and Innovation
-20% with code BOOKS
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Private Label Strategy: How to Meet the Store Brand Challenge
Jan-Benedict E M Steenkamp, Nirmalya Kumar
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Nirmalya Kumar, James C Anderson, James A Narus
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Indias Global Powerhouses: How They Are Taking on the World
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India Inside: The Emerging Innovation Challenge to the West
Nirmalya Kumar, Phanish Puranam
-20% with code BOOKS
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Brand Breakout: How Emerging Market Brands Will Go Global
Jan-Benedict E M Steenkamp, Nirmalya Kumar
-20% with code BOOKS
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Brand Breakout: How Emerging Market Brands Will Go Global
Jan-Benedict E M Steenkamp, Nirmalya Kumar
-20% with code BOOKS
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Thinking Smart: How to Master Work, Life and Everything In-Between
-20% with code BOOKS
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