Books by Peter Cheverton
Understanding the Professional Buyer: What Every Sales Professional Should Know about How the Modern Buyer Thinks and Behaves
Jan Paul van der Velde, Peter Cheverton
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships
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