Books by Philip Sugai
Device Upgrades and the Mobile Consumer: The Antecedents and Consequences of Handset Upgrades and their Impact on Mobile Usage Behaviors
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Building Value through Marketing: A Step-by-Step Guide
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Building Value through Marketing: A Step-by-Step Guide
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The Six Immutable Laws of Mobile Business
Philip Sugai, Ludovico Ciferri, Marco Koeder
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