Books by Ralf T. Kreutzer
Digital Darwinism: Branding and Business Models in Jeopardy
Ralf T. Kreutzer, Karl-Heinz Land
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Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management
Tim Neugebauer, Annette Pattloch, Ralf T. Kreutzer
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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments
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Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management
Tim Neugebauer, Annette Pattloch, Ralf T. Kreutzer
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Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey
Marie Sirrenberg, Ralf T. Kreutzer
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Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey
Marie Sirrenberg, Ralf T. Kreutzer
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Toolbox Digital Business: Leadership, Business Models, Technologies and Change
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Practice-Oriented Marketing: Basics - Instruments - Case Studies
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Toolbox Digital Business: Leadership, Business Models, Technologies and Change
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Next Stop Metaverse: A Quick Guide to Concepts, Uses, and Potential for Research and Practice
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The Path to Sustainable Corporate Management: How to Take Responsibility for People, the Environment and the Economy
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Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey
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Practice-Oriented Online Marketing: Concepts - Tools - Checklists
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