Books by Richard P. Bagozzi
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Richard P. Bagozzi, Alvin J. Silk
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Richard P. Bagozzi, Alvin J. Silk
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Foundations of Consumer Behavior: Insights from Cross-Cultural Contexts
Richard P. Bagozzi, Attila Yaprak
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