Books by Roland T. Rust
E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
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E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
-20% with code BOOKS
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The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy
Ming-Hui Huang, Roland T. Rust
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Valarie A. Zeithaml, Roland T. Rust, Katherine N. Lemon
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