Books by Sadaf Siraj
The Indian Shopper:Attributes, Motives & Behaviour: A glimpse in the psyche of Indian consumer
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Changing Dynamics of Family Purchase Behavior in Rural India: An Empirical Study
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Conflict Management & Negotiation skills
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Customer Engagement in Social Media: Understanding the Antecedents and Consequences
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Technology Transformation: Navigating Adoption Challenges in Small & Medium Enterprises
Mansoor Ahmad, Syeedun Nisa, Sadaf Siraj
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AI Driven Service: Chatbots Role in Enhancing Customer Satisfaction and Service Experience
Sadaf Siraj, Daniya Athar Khan
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The Indian Shopper:Attributes, Motives & Behaviour: A glimpse in the psyche of Indian consumer Second Edition
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