Books by SHAH. MOHAMMED
The Timeless Laws of Branding The Hidden Keys to Crafting Iconic Brands.
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Strategy Ikigai 28 Key Business Strategy Principles from the World's Top Companies
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Sub-Branding Playbook Winning Strategies for Targeted Growth
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The Secret Strategies of Marketing How Brands Use Cognitive Biases to Win Your Wallet
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Innovation's Hidden Walls Uncovering Limitations of Jobs To Be Done, Design Thinking, and the Diffusion of Innovation Model.
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Disrupting Perfection Uncovering the Limitations of Dieter Rams' Design Principles
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The Last Wilko: How Britains Best-Loved Bargain Store Chose Heritage Over Survival
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The Last Lamp: How Pixar Lost the Plot
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