Books by Vithala R. Rao
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-20%
Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers
Vithala R. Rao, Edward W. Mclaughlin
€153.46
€191.82
-20% with code BOOKS
In stock at our supplier
-20%
Choosing the Right Target: Relative preferences for resource similarity and complementarity in acquisition choice
Yu Yu, Vithala R. Rao, Nita Umashankar
€41.34
€51.68
-20% with code BOOKS
In stock at our supplier
-20%
Applied Conjoint Analysis: From Product and Service Design to Market and Pricing Strategies
€184.78
€230.98
-20% with code BOOKS
In stock at our supplier