Books by Volker Schmid
Research Methods and Data Analysis Portfolio
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Branding, Positioning and Segmentation at Volkswagen
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Financial Innovation - with a particular view on the role of banks
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The Impact of Technology on Marketing Strategy
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A New Theory of Branding for the Online Environment?
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Integrated Communication Plan - for the UK Mobile Phone Market
H. Lovell, Volker Schmid, F. Ajasafe, A. Gillett, S. Holmes
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Consumer Behaviour in the Airline Industry
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Customer Relationship Management in the Airline Industry
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