Advertising - Iain Macrury
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Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
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Description
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
More Information
| Author | Iain Macrury |
|---|---|
| Publisher | Taylor & Francis |
| Release year | 2008 |
| Cover type | Hardcover |
| EAN | 9780415251259 |