Advertising - Iain Macrury
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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how adve ... Full description
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Description
More Information
| Author | Iain Macrury |
|---|---|
| Publisher | Routledge |
| Release year | 2008 |
| Cover type | Softcover |
| EAN | 9780415251266 |