Consumers in Context: The BPM Research Program - Gordon Foxall
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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psycholog ... Full description
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Description
More Information
| Author | Gordon Foxall |
|---|---|
| Publisher | Routledge |
| Release year | 2015 |
| Cover type | Hardcover |
| EAN | 9781138962897 |