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Consumers in Context: The BPM Research Program - Gordon Foxall

English
2017-04-30
€119.18 €170.26

-30% with code BOOKS

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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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Description

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

More Information

Author Gordon Foxall
Publisher Taylor & Francis
Release year 2017
Cover type Softcover
EAN 9781138962958
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€119.18 €170.26