Books by J. Silk
What Is Marketing?
Harvard Business Review, Alvin J. Silk
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What Is Marketing?
Harvard Business Review, Alvin J. Silk
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Test-retest Correlations and the Reliability of Copy Testing
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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
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A Multiple-product Sales Force Allocation Model
Carlos E Zaragoza, David Bruce Montgomery, Alvin J Silk
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A Multiple-product Sales Force Allocation Model
Carlos E Zaragoza, David Bruce Montgomery, Alvin J Silk
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Structure of Repeat Buying for new Packaged Goods
Alvin J Silk, Manohar U Kalwani
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Alvin J Silk, David Bruce Montgomery
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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
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The use of Preference and Perception Measures in new Product Development: An Exposition and Review
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Richard P. Bagozzi, Alvin J. Silk
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Richard P. Bagozzi, Alvin J. Silk
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
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The Influence of Advertising's Affective Qualities on Consumer Response
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The Influence of Advertising's Affective Qualities on Consumer Response
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Alvin J Silk, David Bruce Montgomery
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Measuring Influence in Organizational Purchase Decisions
Alvin J Silk, Manohar U Kalwani
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A Multiple-product Sales Force Allocation Model
Carlos E Zaragoza, David Bruce Montgomery, Alvin J Silk
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A Multiple-product Sales Force Allocation Model
Carlos E Zaragoza, David Bruce Montgomery, Alvin J Silk
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Response Set and the Measurement of Self-Designated Opinion Leadership
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The primordial universe - L'univers primordial
P. Binetruy, J. Silk, F. David
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