Books by Jayaraman Munusamy
THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY: In the perspectives of Malaysia
Shankar Chelliah, Cheam Tat Lim, Jayaraman Munusamy
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COMPETITIVE ADVANTAGE AND CUSTOMER SATISFACTION IN HEALTH INDUSTRY: A STUDY IN PRIVATE HOSPITALS IN MALAYSIA
Shankar Chelliah, Jayaraman Munusamy, Thilagavathi Krishnan
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Students Satisfaction Level in Private Higher Education: A Case in Malaysia
Shankar Chelliah, Tharmaraj Selvarajah, Jayaraman Munusamy
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THE EFFECTIVENESS OF ONLINE CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES: A Case of a Malaysian MNC
Shankar Chelliah, Puvaneswary Silvarajoo, Jayaraman Munusamy
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Impulse Buying Behavior in Shopping Malls: A Malaysian Perspective: The Impulse Buying Behavior Among Consumers in the Shopping Malls in Malaysia
Lau Bs, Jayaraman Munusamy, Shankar C
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StudentsAttitude Towards Advertising in Higher Education Institutions: A Malaysian Perspective
.. Shankar, Wong Chee Hoo, Jayaraman Munusamy
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Channel Innovation in Commercial Banking Sector: A Malaysian Perspective
Mansur M, Banu A, Jayaraman Munusamy
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Service Channel Transformation in Retail Banking: A Malaysian Perspective
Siti Faridah, A. Sanmugam, Jayaraman Munusamy
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The Competitive Advantages In Private Higher Education: A Case in Malaysia
Sonia Nanthenny Kanapathy, Shankar Chelliah, Jayaraman Munusamy
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