Books by Shankar Chelliah
Marketing Mix and Customer Retention of Herb Coffee in Malaysia: The Impact of Marketing Mix on the Customer Retention
Shankar Chelliah, Chin Kok Kwon
-20% with code BOOKS
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THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY: In the perspectives of Malaysia
Shankar Chelliah, Cheam Tat Lim, Jayaraman Munusamy
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COMPETITIVE ADVANTAGE AND CUSTOMER SATISFACTION IN HEALTH INDUSTRY: A STUDY IN PRIVATE HOSPITALS IN MALAYSIA
Shankar Chelliah, Jayaraman Munusamy, Thilagavathi Krishnan
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Students Satisfaction Level in Private Higher Education: A Case in Malaysia
Shankar Chelliah, Tharmaraj Selvarajah, Jayaraman Munusamy
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THE EFFECTIVENESS OF ONLINE CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES: A Case of a Malaysian MNC
Shankar Chelliah, Puvaneswary Silvarajoo, Jayaraman Munusamy
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The Strategies To Uphold The Vision of Higher Learning Institution: Awareness and Preparedness of Supporting Staff in Achieving Efficiency and Sustainability
Shankar Chelliah, Fauzilah Md Husain, Julie Chuah Suan Choo
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The International Entrepreneurship Orientation And Entry Mode Choices: A Survey Among Students in Higher Learning Institution
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The Entry Modes in International Business: A Case Study in Food and Beverages Industry
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Entry Modes in International Business: A Case Study of Trading Industry
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Entry Mode Decisions in International Business: A Case Study in Retail Industry
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The Competitive Advantages In Private Higher Education: A Case in Malaysia
Sonia Nanthenny Kanapathy, Shankar Chelliah, Jayaraman Munusamy
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International Expansion Strategies of Malaysian Firms: A Case Study in Industrial Products
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International Expansion Strategies of Malaysian Firms: A Case Study in Chemical Industry
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International Expansion Strategies of Malaysian Firms: A Case Study in Electrical and Electronic Industry
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International Expansion Strategies of Malaysian Firms: A Case Study in Transport Industry
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Internationalization of New Venture: Experience from Malaysian Firms
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The Determinants of Internationalization of Family Business: A Malaysian Perspective
Shankar Chelliah, Amelia Binti Abdul Malik
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The Competitive Advantages in Public Higher Education: A Case in Malaysia
Rajendran Muthuveloo, Shankar Chelliah, Li Tong
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The Determinants of Expatriates Satisfaction: A View in Multinational Corporations in Malaysia
Nur Amalina Binti Jamil, Shankar Chelliah
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