Books by Jean-Marie Choffray
An Operational Structure for Assessing Industrial Response to Marketing Strategy: Overview
Jean-Marie Choffray, Gary Louis Lilien
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An Empirical Study of the Industrial Marketing mix / Jean-Marie Choffray
-20% with code BOOKS
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Industrial Adoption of Solar Air Conditioning: Measurement Problems, Solutions and Marketing Implications
Jean-Marie Choffray, Gary Louis Lilien
-20% with code BOOKS
In stock at our supplier
An Operational Structure for Assessing Industrial Response to Marketing Strategy: Overview
Jean-Marie Choffray, Gary Louis Lilien
-20% with code BOOKS
In stock at our supplier
An Empirical Study of the Industrial Marketing mix / Jean-Marie Choffray
-20% with code BOOKS
In stock at our supplier
Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences
Gary L Lilien, Jean-Marie Choffray
-20% with code BOOKS
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A new Approach to Industrial Market Segmentation
Jean-Marie Choffray, Gary Louis Lilien
-20% with code BOOKS
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Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition
Jean-Marie Choffray, Gary Louis Lilien
-20% with code BOOKS
In stock at our supplier
Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition
Jean-Marie Choffray, Gary Louis Lilien
-20% with code BOOKS
In stock at our supplier
A new Approach to Industrial Market Segmentation
Jean-Marie Choffray, Gary Louis Lilien
-20% with code BOOKS
In stock at our supplier
Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Implications
Jean-Marie Choffray, Gary Louis Lilien
-20% with code BOOKS
In stock at our supplier
Industrial Adoption of Solar air Conditioning: Measurement Problems, Solutions and Marketing Implications
Jean-Marie Choffray, Gary Louis Lilien
-20% with code BOOKS
In stock at our supplier