Books by Gary L. Lilien
Do European Industrial Marketers Budget Differently?: An International Comparison via the Advisor Model
David Weinstein, Gary L Lilien
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Model Relativism: A Situational Approach to Model Building
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Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences
Gary L Lilien, Jean-Marie Choffray
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A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
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A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
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A Marketing Promotion Model with Word of Mouth Effects
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A Utility Model for Product Positioning
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A Utility Model for Product Positioning
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Principles of Marketing Engineering, 2nd Edition
Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
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Principles of Marketing Engineering and Analytics
Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
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A Model for Allocating Retail Outlet Building Resources Across Market Areas
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