Books by Michel Wedel
Market Segmentation: Conceptual and Methodological Foundations
Michel Wedel, Wagner A. Kamakura
-20% with code BOOKS
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Building Models for Marketing Decisions
Dick R. Wittink, Philippe A. Naert, Peter S. H. Leeflang, Michel Wedel
-20% with code BOOKS
In stock at our supplier
Market Segmentation: Conceptual and Methodological Foundations
Michel Wedel, Wagner A. Kamakura
-20% with code BOOKS
In stock at our supplier